How a Podcast Attracts the Right employees in Hospitality

Finding the right staff is one of the biggest challenges in hospitality. With shortages across the industry, it’s not just about filling shifts - it’s about finding people who truly fit your culture and values. The good news? Your podcast can help.

More Than a Vacancy Text

A job ad tells people what you’re looking for. A podcast shows them who you are. It’s the difference between listing duties (“waiting tables, 3 shifts a week”) and letting potential employees hear the passion in your chef’s voice or the laughter of your team on a busy night. Candidates who connect with that atmosphere are already halfway convinced before they apply.

Why Podcasts Work

Research shows that podcasts are remembered 4x better than traditional ads, and that 70–80% of episodes are listened to in full. That’s because audio creates intimacy: hearing someone’s voice builds trust in a way written text never can. For potential employees, that means they don’t just know your vacancy - they feel your brand.

Employer Branding That Resonates

Hospitality is about people, and your staff are your strongest ambassadors. Featuring them in a podcast not only inspires candidates but also strengthens internal pride. Families listen, friends share, and suddenly there’s a wave of enthusiasm that no recruitment ad can buy. That sense of belonging is contagious, and it attracts people who want to be part of your culture.

Evergreen Recruitment

Unlike a job post that disappears after a week, a podcast episode is evergreen. Future candidates can discover it months later, and it will still showcase your values and atmosphere. Add social media snippets, embed the episode on your careers page, or share it via QR codes in-store - and your recruitment story continues to reach new ears.

The Takeaway

In a crowded job market, attracting the right employees isn’t about louder ads or bigger bonuses. It’s about telling the right story. A branded podcast lets your culture speak for itself, drawing in candidates who apply not just for a paycheck, but for a place where they belong.

Want to use storytelling to attract your next hire? Let’s talk about your story.