Case: Eetcafé Edita - A Story in Six Episodes
The challenge
Eetcafé Edita is a new Amsterdam restaurant with a bold idea: a living room feeling with a fine-dining twist, and a wine list of 70 wines. But how do you let future guests experience that warmth and vision before they even step inside?
The approach
We produced a six-part branded podcast series, recorded on location among the clinking glasses and background buzz of the café. Each episode highlighted a different part of Edita’s story:
The Beginning - Founder Anna Meijer on why she left her office job to follow her dream.
The Renovation – From an empty shell to a warm, soulful restaurant with thrifted treasures.
Hospitality & Team – How “generosity” became the core of Edita’s culture.
The Kitchen – Building a seasonal menu with young chefs and trusted suppliers.
The Wine List – From 45 to 70 wines, and the philosophy behind accessible pricing.
The Community – Why Edita is more than a restaurant: a place for events, connection and memories.
Alongside the podcast episodes, we created social snippets to share on Instagram and TikTok, giving audiences an easy entry point into the full story.
The result
A timeless audio series that new and returning guests can discover anytime.
Content reused on social media, newsletters, and in-store QR codes.
Stronger employer branding: new staff could listen and instantly connect with the mission.
Guests entered the restaurant already feeling they “knew” Edita.
Ready to turn your own story into memorable storytelling? Let’s talk about your podcast.